Bordeaux 2019’s En Primeur campaign launches with Chateau Pontet-Canet

The Bordeaux 2019 vintage En Primeurs campaign has started without the usual foreplay in April when all the Chateaux normally open their doors for the world’s top wine critics, merchants and press to sample the latest vintage.

Covid-19 threw the 2019 vintage campaign off-track and forced a new approach to a vintage launch. Tastings have been virtual so far and the start of the campaign delayed but finally, here we are, launched today with Pauillac’s Chateau Pontet Canet the first out of the blocks.

Every year there is a debate about the pricing strategy adopted for the campaign and given the reducing share in a broadening fine wine market there has been a growing pressure to see some softening in release prices to engage the trade.

Pontet-Canet, famous for its bio-dynamic practices and consistently excellent quality, often seeing the Pauilliac Fifth Growth similarly scored by the critics on a par with the First Growths, has opened the campaign on a great note. The Chateau’s release price is 29.5% lower than its 2018 vintage and the lowest price level for Pontet-Canet since the 2008 vintage, released during the intense volatility of the last financial crisis. If this is an early indicator of this year’s pricing strategy, 2019 could be exactly what the region needs to put the wind back in its sails.

We will keep you posted throughout the 2019 campaign and contact our team for more information on 0203 384 2262