Collector Appeal Drives Record Values as Margaux Launches 2015

Peter Shakeshaft

Should a painting over 500 years old be worth $400million (plus $50 million fees)? There will never be another Da Vinci created, there are a finite number of his great works of art remaining and should one of those come to market again in the near future who knows what price it will command.

Is the whole dynamic of an auction, the art of the man with the hammer, the whispering encouragement of the brokers on the phones to invisible billionaires with the ability to fork out eye-watering sums driven in part by ego or financial common sense? To many it’s shocking, vulgar in the current social and economic climate. But it’s where we are today, and it’s highly likely that a future sale will generate even more wealth as its notoriety as one of the most valuable works of art ever was firmly assured last week. You can view Christie’s video of the extraordinary sale by clicking on the image.

Collectors can drive market values and rare assets with a unique or very special reason to purchase enjoy a premium. With that in mind Chateau Margaux has cleverly, and quite rightly, launched its 2015 vintage in a commemorative bottle. The striking black label bottle, featuring the First Growth chateau’s Norman Foster designed chai marks the final vintage of the estate’s late great Technical and Managing Director, Paul Pontallier.

Margaux 2015 BottleFollowing Chateau Margaux’s statement issued on Friday 17th November with reference to its 2015 bottle launch: “By means of this unique bottle we wish to immortalise the 2015 vintage which seems to have been created for eternity and which will remain a fantastic vintage for all of us, tinged with very special emotion.” Liv-ex report has reported on the 20th November on an uplift of performance. Referring to an earlier report the market had made that the wine appeared undervalued in en primeur trades at £6,600, Chateau Margaux 2015 is now being bid on the trade exchange at £7,500 (12×75) and merchants are reporting strong demand.

Rated by critics and merchants as the wine of the 2015 vintage at en primeur tastings last year, Margaux 2015 really does have the potential to be a collectors’ item. Like great works of art, a great vintage wine cannot be replicated, it is unique to the climate conditions, viticulture and wine making of that particular year. A vintage has a finite supply and once it starts being drunk that supply becomes rarer and can ultimately become an asset with the potential to deliver strong returns in the future.  Fine wine is, however, considerably more affordable, the market more transparent and you don’t have to buy at auction where the heat of the moment may well inflate the price tag! For more information contact us on 0203 384 2262.