Harpers Magazine interviews Vin-X CEO on ‘Mixed Bag’ 2014 En Primeurs

Most of the key chateaux have now published prices and released 2014 to a mixed market response. Some estates have responded to the industry’s desire to see Bordeaux address its En Primeurs pricing strategy to re-engage the consumer.  But there has been no standard response to this, rather an individualistic approach as the chateaux, their courtiers and negociants, seek to balance the dynamic of the superior quality of the 2014 vintage versus the preceding three, and the need to correct the seemingly run-away trend on prices established with the release of 2008 in 2010 followed by two “iconic vintages” in 2009 and 2010.

Trade online magazine, Harpers published an interview today with Vin-X founder and CEO, Peter Shakeshaft where he comments on what the trade buyers are experiencing as first positions are being secured in these wines. To read the article in full please click here:

http://www.harpers.co.uk/news/en-primeur-a-mixed-bag-and-a-missed-opportunity-experts-say/519489.article