Bordeaux specialist wine merchants were very pleased recently that Chateau Latour has finally taken notice of their pleas to start releasing their back vintages at sensible prices so that they will actually be attractive to consumers and sell. The trade is hoping that this is a portent for the future with the 2014 En Primeur campaign starting in less than 2 weeks time, particularly as there had been fears that they might demand a premium for ex-chateau stock.
One prominent trade figure is attending the 2014 En Primeur campaign and he intends to make it clear to the chateaux owners that if they price the vintage sensibly then he is confident that they will be able to sell it all. He even suggested that a 10% discount to the 2013 price plus the weaker euro would fire the wine trade’s passion for Bordeaux again and that the odds were moving in their favour. For more detail click on link.