The fine wine exchange, Liv-ex has just published its Power 100 – the annual list of the top 100 most powerful brands in the fine wine market. The report this year substantiates the market diversification we have seen during 2014 with an unprecedented representation of wines from nine different regions in the top twenty as opposed to the usual Bordeaux dominance. Despite this, Bordeaux’s Pavie topped the overall ranking and there are seven wines from the region in the top ten but notably this is the second year in a row that a First Growth has not ranked number one. In terms of volume and value of trades Lafite Rothschild is first on both counts, but 18th in Liv-ex’s overall calculations taking into account prices achieved and Parker scores.
Despite DRC prices stalling this year Burgundy overall continued to do well, accounting for six of the top ten brands by price performance. In terms of new entrants to the ranking Piedmont’s Gaja achieved an impressive initial placing at number 14, followed closely by California’s Opus One at 16.
The important thing to remember is this review focuses solely on the wines traded through Liv-ex and isn’t a totally global actuality but does provide a very good indicator of market dynamics. Liv-ex explain in their blog the calculations to support the data and they will publish their UK report in conjunction with Drinks Business Magazine in their December edition. Click below to view the full article and table.