Luxury brands battle for soul of en primeur?

YquemIs it a coincidence that Yquem, owned by LVMH, decided on Monday to mimic Latour, also owned by another luxury brand, Kering and not release their wine during en primeur season? For the 3rd year in a row no new vintage of Yquem will be released during the traditional en primeur season. Latour famously withdrew from en primeur in 2012. Does this sound the death knell for en primeur? For more details see link: