Petrus hits the Billion Euro valuation in landmark Bordeaux transaction

We looked at the value of vineyard transactions in key wine growing regions of France earlier this summer and news of the acquisition, by Alejandro Santo Domingo,  of a twenty per cent stake in Bordeaux’s iconic Chateau Petrus brings this topic back into focus.

The deal valuation has rocked Bordeaux, with the rumoured price tag valuing the 11.7hectares of the most highly prized vines in Pomerol at a staggering €1billion. The region’s rumour mill speculates that the deal has been twelve months in the making and the Moueix family have secured Chateau Petrus’ long-term future with the transaction.

The brand power of Petrus is similar to Burgundy’s Domaine de la Romanee-Conti, and their superlative wines command such significant global demand that prices are driven to make them generally the most expensive in the fine wine market.

Santo Domingo obviously enjoys a ‘liquid investment’ as his interests also include a shareholding in brewing giant Anheuser-Busch InBev, producer of Budweiser beer. For more information on Chateau Petrus call us on 0203 384 2262.