Super Tuscan apes Mouton with artistic labels

Super Tuscan Ornellaia has reported a growing appetite for fine wine as it unveiled its latest artistic collaboration. The artist John Armleder has created individually signed labels along the theme of “The Enchantment” for their large format bottles. 9 of the bottles will be auctioned for charity to add to the 1 million euros that Ornellaia have already raised for charity.

Research commissioned by Ornellaia deduced an upsurge in consumer quality selection and in the collection sector. For the first time the estate is producing a special label for one bottle in each case of six produced. The winemaker described the 2012 vintage as being both “charming and engaging.” For more details click on article below.

http://www.thedrinksbusiness.com/2015/02/ornellaia-feeds-collector-demand/