Everyone likes a chart that counts down to Number 1 and this week’s Liv-ex blog is no exception in that it reinforces the status quo but yet throws up a few interesting new entries and some big risers and fallers. Their chart concentrates on the most viewed brands on their website in the first 6 months of this year. To my mind the most striking fact is that the top 8 is unchanged from their previous survey 3 years ago (2011) and that Lynch Bages and Pontet-Canet are still punching way above their rank in the 1855 classification. The other big surprise is that Carruades de Lafite has only slipped one place to 10 despite its almighty price tumble. No doubt it is still basking in the glory of its grand vin. The 3 big movers are Angelus, Pavie and Sassicaia, the first 2 helped by their promotion to Premier Grand Cru Classe A in September 2012, whilst the latter spearheads the advance of the Super Tuscans in to new and exciting wine drinking territories. The highest new entry is Pape Clement at 34 thanks to its perfect 100 point score in 2010 followed by Cristal at 38 which mirrors Champagne’s growing importance as an investment medium. Masseto’s entrance at 42 reflects the growing interest of investors in the Super Tuscans whilst just behind it at 43 is Smith Haut Lafitte which also received 100 points this time in 2009. Sneaking in to the top 50 for the first time are Guigal’s Cote Rotie, la Mouline and Clos Fourtet at 48 and 49 respectively. La Mouline is no doubt benefitting from the desire for investors to diversify their portfolios whilst again Clos Fourtet has benefitted from a perfect score in 2009. The biggest faller is a bit of a surprise, Talbot, since the Liv-ex blog highlighted the fact in July 2013 that the chateau had outperformed the Bordeaux 500 and Left Bank 200 by 19% between 2011 and 2013. It only goes to show that at the end of the day you are only as popular as your wine investing fans and that popularity is as much about brand and tradition as anything else.