The 2025 Power 100 Ranking published by Liv-ex reveals the most valuable, robust and liquid fine wine brands on the secondary market this year.
The latest edition of the Power 100 is launched into a market showing clear signs of recovery and growing confidence. The key Liv-ex benchmarks have recorded three months of consecutive growth to 30th November 2025.
Key factors shaping the fine wine market in 2025
- Early market optimism snuffed out by President Trump's tariff threat on EU wine imports recovered in the Autumn.
- Fine wine prices started to stabilise iand are now viewed to have ‘bottomed out’
- Many wines are experiencing upward momentum in Q3 and Q4 2025.
- Levels of trade on the exchange have risen across the year
The Liv-ex Power 100 Ranking explained
Liv-ex first published its Power 100 Ranking in 2005 with the aim to provide a guide to merchants, investors and collectors to the most influential fine wine producers each year.
The fine wine brands that make the Power 100 are a natural focus for wine investors and records those that led the market under the following key criteria:
- Trade value and volume on Liv-ex
- Price performance
- Number of wines traded
- Average price.
Period of review: 1st October 2024 to 30th September 2025.
Power 100 Top 10 Fine Wine Brands in 2025
| 2025 Rank | Brand | Region | Average Price | Av. price change | 2024 Rank |
| 1 | Cheval Blanc | Bordeaux | £4,130 | 1.48% | 10 |
| 2 | San Guido (Sassicaia) | Tuscany | £1,910 | 4.53% | 3 |
| 3 | Domaine Leflaive | Burgundy | £1,699 | 1.49% | 12 |
| 4 | Joseph Drouhin / Drouhin Vaudon | Burgundy | £2,360 | 0.21% | 4 |
| 5 | Rayas/ Dom. Des Tours / Chateau des Tours | Rhone | £4,093 | 2.76% | 54 |
| 6 | Krug | Champagne | £2.541 | 0.69% | 37 |
| 7 | Haut Brion | Bordeaux | £3,285 | -1.87% | 22 |
| 8 | D’Yquem | Bordeaux | £3,700 | 2.23% | 5 |
| 9 | Opus One | USA | £2,622 | 1.76% | 21 |
| 10 | Mouton Rothschild | Bordeaux | £4,011 | -4.70% | 7 |
Source: Liv-ex Power 100 Report 2025
Those brands with higher production levels and more labels have an advantage in the ranking. For example, Burgundy’s super-star, Domaine de la Romanée Conti is famous for its extremely low production levels but across its associated labels and vintages traded 124 unique wines on Liv-ex in 2025 .
Bordeaux delivered the greater number of overall top ten ranked fine wine brands, achieving 4 of the top 10, led by the Right Bank icon Chateau Cheval Blanc. In terms of value traded on Liv-ex, the region produced half of the top ten wines with First Growth Chateau Lafite Rothchild the top performer accounting for nearly 5% of value traded on the secondary market.
Top 10 fine wine brands traded by value in 2025
| 2025 Rank | Fine wine brand | 2025 trade share Liv-ex | Average price | Region |
| 1 | Lafite Rothschild | 4.72% | £3,940 | Bordeaux |
| 2 | Domaine de la Romanée Conti | 4.21% | £39,107 | Burgundy |
| 3 | Mouton Rothschild | 3.08% | £4,011 | Bordeaux |
| 4 | Dom Perignon | 2.82% | £1,824 | Champagne |
| 5 | Petrus | 2.53% | £32,135 | Bordeaux |
| 6 | San Guido (Sassicaia) | 2.40% | £ | Tuscany |
| 7 | Louis Roederer | 2.22% | £ | Champagne |
| 8 | Margaux | 2.01% | £3,108 | Bordeaux |
| 9 | Haut Brion | 1.94% | £3,285 | Bordeaux |
| 10 | Domaine Leflaive | 1.74% | £1,649 | Burgundy |
Source: Liv-ex Power 100 2025, Liv-ex Average Market Price (12 x 75cl)
As in 2024 the top ten overall ranking is regionally well diversified with Bordeaux, Burgundy, Champagne, Rhone, Tuscany and the USA all producing wines listed in the leading brands.
Number of brands in Power 100 2025 by Region
| Region | 2022 PEAK | 2023 | 2024 | 2025 | Year-on-year change |
| Burgundy | 39 | 37 | 30 | 39 | -1 |
| Bordeaux | 25 | 30 | 25 | 27 | +2 |
| Italy | 12 | 13 | 22 | 20 | -2 |
| Champagne | 9 | 8 | 7 | 9 | +2 |
| Rhone | 5 | 5 | 5 | 5 | 0 |
| California | 8 | 3 | 6 | 6 | 0 |
| Spain | 1 | 2 | 3 | 1 | -2 |
| Australia | 1 | 1 | 1 | 1 | 0 |
| Switzerland | 0 | 1 | 0 | 0 | 0 |
| Germany | 0 | 0 | 1 | 1 | 0 |
Source: Liv-ex Power 100 2025, published December 2025
Pricing drove trade activity in 2025
2025 has been the third year of the longest and broadest market correction on record with wines from all regions impacted. But as the US tariff situation became clearer and fine wine prices at levels not seen since before the pandemic, buyers became more engaged clearly looking take advantage of the value on offer. No doubt investors have been aiming to ‘buy at the bottom’ and Q3 witnessed increasing stability as prices firmed.
Top fine wine brands traded by volume in 2025
| 2025 Rank | Fine wine brand | 2025 trade share by value | Average price | Region |
| 1 | Dom Perignon | 2.21% | £1,824 | Champagne |
| 2 | Lynch Bages | 1.95% | £841 | Bordeaux |
| 3 | San Guido (Sassicaia) | % | £1,910 | Tuscany |
| 4 | Vega Sicilia | 1.78% | £ | Spain |
| 5 | Lafite Rothschild | 1.71% | £3,940 | Bordeaux |
| 6 | Louis Roederer | 1.71% | £1,911 | Champagne |
| 7 | Tignanello (Antinori) | 1.59% | £1,002 | Tuscany |
| 8 | Domaine Leflaive | 1.51% | £1,649 | Burgundy |
Source: Liv-ex Power 100 2025, Liv-ex Av. Market Price, (12 x 75cl)
Bordeaux has the fundamentals in terms of supply, globally recognised brands and well-established distribution networks to better weather market downturns as their brands are also perceived to be the lowest risk.
Bordeaux’s top 5 ranked brands in 2025
| Brand | Appellation | 2024 rank | 2025 rank |
| Cheval Blanc | St Emilion | 10 | 1 |
| Haut Brion | Pessac Leognan | 22 | 7 |
| Mouton Rothschild | Pauillac | 7 | 10 |
| Margaux | Margaux | 16 | 13 |
Source: Liv-ex Power 100 2025
Burgundy produces some of the most expensive wines in the world with rarity a key driver due to very small production levels in key labels. Aspirational Burgundies became even more accessible in 2025, however prices started to stabilise rise in Q3. Top performing wines have seen double-digit growth in the year, for example DRC La Tache 2018 was up 19.2% year-to-date at the end of November 2025.
Burgundy’s top 5 ranked brands in 2025
| Brand | 2024 rank | 2025 rank |
| Domaine Leflaive | 12 | 3 |
| Joseph Drouhin / Drouhin Vaudin | 4 | 4 |
| Leroy | 9 | 12 |
| Bouchard Pere & Fils | 17 | 14 |
| Domaine de la Romanee Conti | 31 | 19 |
Source: Liv-ex Power 100 2025.
Italy continued to be the most stable regional price performer for investment wines in 2025. San Guido, which produces the Super Tuscan Sassicaia, rose to second place in the overall ranking with consistently high levels of trade supported by good quality scores, liquidity and affordable prices.
Italy’s top 5 ranked brands in 2025
| Brand | Region | 2024 rank | 2025 rank |
| San Guido | Tuscany | 3 | 2 |
| Gaja | Piedmont | 2 | 11 |
| Ornellaia | Tuscany | 43 | 17 |
| Masseto | Tuscany | 26 | 21 |
| Giacomo Conterno | Piedmont | 20 | 23 |
Source: Liv-ex Power 100 2025
Champagne's Krug led the region ranked 6th and Dom Perignon was 1st overall for most volume traded and 4th for value on the exchange. Louis Roederer was 7th for volume and value. Jacques Selosse and Salon took the region’s count up to nine in 2025, its 2022 level and best count to date.
Champagne’s top 5 ranked brands 2025
| Brand | 2024 rank | 2025 rank |
| Krug | 37 | 6 |
| Dom Perignon | 14 | 15 |
| Louis Roederer | 27 | 25 |
| Bollinger | 48 | 45 |
| Taittinger | 62 | 47 |
Source: Liv-ex Power 100 2025
California stayed static year-on-year in terms of the number of brands to make the Power 100. Opus One was once again the highest ranked US producer back up to the top ten with 9th place ranking overall.
Our opinion
This year’s Power 100 ranking bears witness to a tentatively improving picture with the number of wines recording price growth nearly triple that of 2024. Admittedly, this was a small number then, but the trend is promising. Wines that did well in 2025 and improved their positions were notably good quality, key labels, and set their release prices to suit the challenging market conditions, such as Cheval Blanc.
Stalwart brands such as Lafite Rothschild may have ranked lower than in the past in the overall Power 100 but they were key players in driving value and volume of trade through the secondary market as liquidity became increasingly important. Lafite Rothschild was1st for value traded on Liv-ex and improved its overall ranking year on year from 31 in 2024 to 19 in 2025.
Aspirational wines that as a norm are not accessible to most investors became affordable to some as prices for DRC, Petrus, Le Pin, Salon and others hit some of the lowest levels in years.
Investors are looking to see if the fine wine market has reached its bottom. It’s fair to say that some brands have seen an upward turn in price and demand levels, but there are still options for investors to buy at the market low at the close of 2025 and this is an opportunity not to be missed.
For more information speak to a Vin-X expert on 0203 384 2264 and see our Guide to Investing in Fine Wine.