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Bordeaux 2019 En Primeurs pricing strategy up to 30% discount on 2018

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If ever there was a time to invest in a safe haven, tangible investment it’s summer 2020! Bordeaux may well have identified this as a moment to add to the appeal with the top Chateaux issuing their 2019 vintage at discounts around 30% to 2018.

This year’s release from Bordeaux may have started in a muted manner due to Covid-19 – the annual taste-athon first week of April was cancelled, virtual tastings and the delayed campaign may well have dampened expectations but the current daily announcements of highly scored Bordeaux being released at prices not seen for a number of years has grabbed attention and is creating a buzz.

Key Bordeaux 2019 vintage releases @ 9th June 2020

Release Date2019 WineTrade Release price

 

(12x75cl)

Discount to 2018 priceCritics’ score
28/5Pontet Canet£1,038-29.5%96 J-MQ
02/6Palmer£2,892-31%97 J-MQ
03/6Cos d’Estournel£1,368-23%98 – 99 JS
04/6Lafleur£5,800Same price98 J-MQ
05/6Lafite Rothschild£5,112-14.8%99 – 100 JS
05/6L’Evangile£1,752-22.1%97 – 98 JS
08/6Angelus£2,844-7%98 – 99 JS
08/6Cheval Blanc£4,500-31.7%98 J-MQ
09/6Mouton Rothschild£3,588-29.8%99 – 100 JS
09/6Petit Mouton£1,764-16.9%96 -97 JS

Source: Liv-ex.com   Critics: JS – James Suckling, LPB – Lisa Perotti-Brown – Wine Advocate, J-M Q – Jean-Marc Quarin

The market has sought more value from the Bordeaux en primeur pricing strategy for years now, and in 2020 the current environment and global economic challenges will surely have had an influence on pricing which demands investor focus on Bordeaux 2019. The top Chateaux to release to date have all discounted significantly on the 2018 vintage en primeur issue prices, except for Lafleur! Lafleur is an interesting case – they have matched 2018’s first release price which is still really exciting as that vintage has seen its price rise 135.6% in the last 12 months! 

A quality vintage

Critics’ tastings and ratings so far of the wine in barrel are that this is a good to high quality vintage. James Sucklings’ top wines of Bordeaux 2019 can be seen below:

James Suckling top 2019 En Priimeurs to date:

WineAppellationClassificationScore
Lafite RothschildPauillacFirst Growth99 – 100
Mouton RothschildPauillacFirst Growth99 – 100
MargauxMargauxFirst Growth99 – 100
AngelusSt EmilionGrand Cru Classe A99 – 100
Ducru- BeaucaillouSt JulienSecond Growth99 – 100
PavieSt EmilionGrand Cru Classe A98 – 99
Cos d”EstournelSt EstepheSecond Growth98 – 99
Pontet CanetPauillacFifth Growth98 – 99
Haut-BaillyPessac LeognanGrand Cru98 – 99
Pavie MacquinSt EmilionGrand Cru98 – 99
Larcis DucasseSt EmilionGrand Cru98 – 99
TrotanoyPomerolN/A98 – 99
Vieux Chateau CertanPomerolN/A98 – 99

Source: Liv-ex.com – James Suckling

So, the quality is good, the prices are definitely engaging and en primeur supply is low. The Chateaux have been bold and provided a price discount now – but they have reduced the volume of wine available to buy at this price. Some Chateaux have reduced their normal release volume by a third and some more. 

The message is simple – it’s a rare opportunity to buy Bordeaux’s best at the prices currently available for the 2019 vintage. We will keep you posted on our thoughts on the best wines for investors – contact us now on 0203 384 2262 for more information and to understand the pros and cons of investing in en primeur wines.

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