Chateau Mouton Rothschild unveils its provocative 2017 label

Chateau Mouton Rothschild has revealed its 2017 label created by French artist Annette Messeger, raising a few “ooh la-las!” Born in 1943, Messeger is renowned for her creativity and famous for expressing her feminist views in her work. The piece created for the Mouton 2017 label is entitled ‘Hallelujah’ and the latest in a long iine of extraordinary artworks commissioned by the famous First Growth.

Baron Philippe de Rothschild first commissioned an artist to create a label for his Grand Vin in 1924 when Jean Carlu, a famous poster artist of the time, designed a label which was actually used in 1945 when the vintage tradition was first established. Every year since then a new label is commissioned and has included works from Salvator Dali (1958), Pablo Picasso (1973), Andy Warhol (1975), HRH Prince Charles (2004), Xu Lei (2008), Anish Kapoor (2009), Jeff Koons (2010) and more recently David Hockney (2014). Hockney’s label featuring a full and empty glass of wine on a striking blue background was dedicated to his great friend, Baroness Philippine de Rothschild who died that year.

Mouton Rothschild 2017 critics scores:

Critic Score Tasting date
Lisa Perotti-Brown, Wine Advocate 97 – 99 27.04.2018
Neal Martin 94 – 96 01.05.2018
James Suckling 97 – 98 05.04.2018


This artistic alliance and clever marketing tactic of Mouton Rothschild has been adopted by a few vineyards in the USA and Italy but none has done it quite so distinctively as the great Chateau Mouton Rothschild. For more information about Chateau Mouton Rothschild wine for investment and collections call us now on 0203 384 2262.

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